Next spring will herald the launch of the long-awaited domestic Renewable Heat Incentive. However, despite the government’s apparent reluctance to support the renewable heat sector, solar thermal installers across the UK have still managed to go ahead with a number of impressive projects.
The solar industry presents marketing professionals with unique challenges; poorly-educated consumers, misleading mainstream media, anti-renewable campaigners, policy shifts and anti-dumping troubles have all contributed to an ever-changing outlook.
